OUR MISSION

Healthy skin, healthy weight, healthy joints. Shiny coats, happy tummies and lots of energy: unleashing the power of dogs to live up to their full canine potential.

PUTTING BOTH PLANET AND PETS FIRST

We began by making the best grooming products on the market: the most ethically certified, adopted and loved by professionals. We've never deviated from these early principles and never will.

SUPER PRODUCTS FOR SUPER DOGS

We're here to help dog owners keep their dogs healthy and happy by creating super products to make dogs feel and look super. Because when your best friend feels super, you do too.  

AND SUPER FOOD INNOVATORS

We were the first company in the UK to create a nutritionally complete food range which is high in protein, hypoallergenic and super delicious - all powered by plants.

"For us, the connection we have with our dogs is one of the most beautiful, boundless, wondrous, whimsical and joyful things there is."

Co-Founders, Jo Amit, Mark Hirschel

ALWAYS BACKED BY SCIENCE

Meet Dr. Marc Abraham or 'Marc The Vet': part of a team of collaborators that inform, inspire and verify all the work we do. We keep nutritional and veterinary research at our core, every step of the way.

OUR BACKERS

100% PLANT POWERED AND CRUELTY FREE

A world where dogs can thrive without cost to other animals or the environment is possible. We look forward to a future that's kinder to pets and planet than it is today.

SUPPORTING PET PARENTS

Happiness of Dogs is a unique on-line zine powered by HOWND to connect, learn and share as much information as possible about how to do best by our best friends. 

VISIT HAPPINESS OF DOGS

AND COMMUNITIES EVERYWHERE

From proud partners of Forest Green Rovers to founding Bring Your Dog To Work Day in 2014, we create and support initiatives that make a difference to planet and pet welfare.

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