CRUELTY FREE

PLANET FRIENDLY

NO JUNK INGREDIENTS

ETHICAL PRODUCTS FOR HAPPY HOUNDS


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Backed By The Best

Dr Arielle Griffiths

UK based nutritional vet Arielle MRCVS is a passionate supporter of plant-based feeding in dogs since searching intensively for the ideal balanced diet for her own family dog Ruff.
MAY 11, 2021

Måns Ullerstam – Kale United Founder

”We believe the pet food industry is the next frontier to be disrupted by new innovations that are healthier for the planet and pets. We are investors in HOWND because we believe that Mark and Jo are the right team to solve this.”
FEBRUARY 25, 2021

Dr Marc Abraham - veterinary surgeon, animal welfare campaigner, long-time friend of HOWND

“The team behind HOWND have a complete understanding of how to provide this high-quality nutrition, as well as having a strong ethos around animal welfare, which is why I, as a vet and animal welfare campaigner, wholeheartedly recommend their complete plant-based food for dogs.”
FEBRUARY 24, 2021