100% plant-powered, nutritionally complete.
Formulated using a balanced spread of plant-based proteins, superfood ingredients, slow-release carbohydrates, Omega 3, 6 and 9 plus a range of essential vitamins and minerals.
![icon image](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/noun_tick_43934251642711622067-1663051129146.png?v=1663051129)
Dogs love HOWND
Thousands of dogs love the taste of HOWND: healthy, happy dogs should enjoy their food.
![icon image](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/noun_tick_43934251642711622067-1663051129146.png?v=1663051129)
Better food, better mood
HOWND contains slow release carbohydrates such as oats and brown rice to ensure positive energy balance.
![icon image](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/noun_tick_43934251642711622067-1663051129146.png?v=1663051129)
Shiny eyes and coats
Eating a balanced, nutritionally complete diet helps dogs shine. HOWND contains all the vitamins and nutrients they need for healthy skin and bones.
![icon image](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/noun_tick_43934251642711622067-1663051129146.png?v=1663051129)
Less itch, less scratch
HOWND is hypoallergenic, free from allergens found in animal proteins that can cause irritations.
![icon image](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/noun_tick_43934251642711622067-1663051129146.png?v=1663051129)
More protein = more play
HOWND is high in protein but low in fat helping dogs stay lean, healthy and full of joy.
![icon image](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/noun_tick_43934251642711622067-1663051129146.png?v=1663051129)
Pet and planet kind
100% plant-powered, HOWND only contains clean, cruelty-free ingredients, doing better by our best friends and the planet.
*Per meal calculations based on an average sized dog (15kg in weight), using dry food alone and consuming 220g a day.
"High-quality food my dog loves, and I feel confident she's getting all the nutrients she needs."
Customer review
![hownd feefo review logo](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/feefologo1642759644265-1663051212015.png?v=1663051211)
![Happy woman holding healthy vegan dog](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/800x400dogwithladyowner1642525362572-1663051265183.png?v=1663051271)
TRANSITION FEEDING GUIDE
![](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/food200x20011661429679751-1663051420637.jpg?v=1663051420)
CURRENT
![](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/food200x20031661429690041-1663051458694.jpg?v=1663051458)
HOWND
![HOWND HYPOALLERGENIC VEGAN DOG FOOD 50% BOWL Feeding guide](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/food200x20041661429695362-1663051539765.jpg?v=1663051539)
25%
DAYS 1-4
![HOWND HYPOALLERGENIC VEGAN DOG FOOD 50% BOWL Feeding guide](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/food200x20041661429695362-1663051539765.jpg?v=1663051539)
50%
DAYS 5-8
![](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/food200x20051661429695363-1663051584386.jpg?v=1663051584)
75%
DAYS 9-13
![](https://cdn.shopify.com/s/files/1/0271/3242/8332/t/38/assets/food200x20061661429695364-1663051625858.jpg?v=1663051626)
100%
DAY 14
Raw fed dogs may require a transition over 4 weeks | 25% | 50% | 75% | 100%