In The Blog

UK based nutritional vet Arielle MRCVS is a passionate supporter of plant-based feeding in dogs since searching intensively for the ideal balanced diet for her own family dog Ruff.

”We believe the pet food industry is the next frontier to be disrupted by new innovations that are healthier for the planet and pets. We are investors in HOWND because we believe that Mark and Jo ar...

“The team behind HOWND have a complete understanding of how to provide this high-quality nutrition, as well as having a strong ethos around animal welfare, which is why I, as a vet and animal welfar...

"The environmental and animal welfare impacts of animal-based pet foods are substantial, and increasingly of concern to consumers."

“It is great to see that plant-based dog food is becoming more popular, as more and more research shows that when is nutritionally balanced not only is healthy for dogs, but they also like it. But i...

HOWND is leading the charge as we enter the age of “Moo’s Law”, where plant-based technology is faster, better and lower cost. The results are more cleanly, safely manufactured foods that are be...