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Plant Based Pumpkin Quinoa & Moringa Dry Dog Superfood (2kg & 10kg)

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  • Plant based & cruelty free
  • Vet approved
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  • Vet Approved Complete Nutrition – nutritionally complete and balanced dry dog food
  • Plant-Powered Nutrition – balanced plant proteins and essential amino acids
  • Hypoallergenic – suitable for dogs with animal protein intolerances, sensitive digestion, delicate skin, low purine or lower fat diets
  • Pumpkin for Digestive Support – natural fibre to help support healthy digestion and stool consistency
  • Quinoa Plant Protein – provides essential amino acids and slow-release energy
  • Moringa Antioxidant Superfood – rich in nutrients that support immune health and vitality
  • Phytodroitin & Glucosamine – support cartilage health, joint comfort and mobility

Description

HOWND Delicious Pumpkin, Quinoa & Moringa

Nothing is more important to us than your dog’s health, our planet and animal welfare. HOWND Delicious Pumpkin, Quinoa & Moringa is a nutritionally complete plant-powered dry dog food designed to support everyday health and digestion in adult dogs.

This vet-approved superfood recipe delivers balanced plant proteins, slow-release carbohydrates and essential nutrients to meet your dog’s daily nutritional needs. Packed with natural ingredients and functional superfoods, this hypoallergenic formula is suitable for dogs with food sensitivities, animal protein intolerances, or those requiring a lower fat or low purine diet.

Your pup will love the delicious taste of this plant-powered cuisine, packed full of genuine goodness.

HOW DOES HOWND PLANT-POWERED DOG FOOD MEET YOUR DOG’S NUTRITIONAL NEEDS?

HOWND Delicious Pumpkin, Quinoa & Moringa dry dog food ensures a nutrient-dense meal thanks to a balanced blend of premium plant proteins, including pea protein concentrate, lentils and potato protein, combined with essential fats, slow-release carbohydrates such as quinoa and cooked brown rice and essential amino acids.

A medley of vegetables including sweet potato, green beans and kohlrabi contributes to overall wellbeing and helps support your dog’s immune system. Natural antioxidants from moringa, cranberries and blueberries, along with culinary herbs such as fenugreek, dandelion and rosemary, provide additional nutritional support.

This plant-based superfood recipe is also suitable for dogs on a low purine diet, making it a helpful option for dogs with specific dietary requirements.

SUPERFOOD INTREDIENTS & THEIR BENEFITS

Pumpkin – Pumpkin is a natural source of soluble fibre that helps support healthy digestion and stool consistency. Dry dog food with pumpkin is often chosen for dogs with sensitive stomachs, digestive imbalance or loose stools.

Quinoa – Quinoa provides essential amino acids and slow-release carbohydrates to support muscle maintenance and sustained energy levels.

Moringa – Moringa is rich in natural antioxidants and phytonutrients that help support immune health and overall vitality. Many pet owners search for moringa for dogs because of its nutrient density and superfood properties.

Chicory Root, Brewer’s Yeast & Probiotics – These ingredients provide prebiotic fibres and beneficial bacteria that help nourish the gut microbiome and maintain digestive balance.

Linseed & Canola Oils – Essential fatty acids help maintain healthy skin hydration and promote a shiny coat.

Glucosamine & Algae-Based Phytodroitin – These functional nutrients help support cartilage structure and mobility, helping active dogs stay comfortable and mobile.

SUITABLE FOR DOGS WITH FOOD ALLERGIES, INTOLERANCES & SENSITIVE TUMMIES

Crafted for dogs with animal protein intolerances, as well as dogs requiring a lower fat diet, this recipe provides a gentle and nourishing alternative to traditional meat-based foods.

Pumpkin is commonly used to support digestive comfort in dogs experiencing food sensitivities, intolerances, upset stomachs or loose stools. HOWND Superfood is vet approved, allowing you to feed a plant-based diet with confidence knowing your dog is receiving balanced nutrition.

MAKING THE SWITCH IS EASY

To transition your dog to HOWND Superfood, simply mix the new food gradually with your dog’s current diet over the course of 10–14 days (see feeding guide).

The recipe also contains prebiotics and probiotics to help support healthy digestion during the transition, while essential fatty acids help maintain healthy skin and coat condition.

HOWND Superfood is free from soya, gluten, GMO, wheat, cereals, fillers, additives, colourings, and preservatives.

Tag #howndsuperfood #hownd for a chance to feature.

Feeding Guide

Adult Dog Daily Feeding Guide*

 

Suitable as a complete meal for adult dogs from 9-12 months old (small breeds), 12 months (medium/ large breeds), 18 months (Giant breeds). Can also be mixed with your dog’s current food. Feed once or twice a day at room temperature. Always keep a bowl of fresh water close by. If changing pet food, introduce gradually over a period of 2 weeks. Each piece measures 1cm x 1cm.

 

DOG’S BREED DOG’S WEIGHT GRAMS PER DAY
Toy 2-5KG
45-90
Small
6-15KG
110-210
Medium
16-30KG
220-360
Large
31-50KG
375-600
Giant
51+KG
700+

 

*Dogs are individuals just like us. You can adapt this guideline to your dog’s age, activity level and breed. If your dog has been advised to lose weight, measure the serving based on target weight. Adjust quantities accordingly. Can be fed together with HOWND wet Superfood.

KEEP IT FRESH

Store bag securely or in a clean airtight container. Store in a cool dry place, away from electrical appliances that generate heat, such as radiators, washing machines, tumbler dryers, fridges and freezers. Recycle bag at your local supermarket with other soft plastics.

Ingredients

Composition

Brown rice (30%), Pea Protein concentrate (18%), Lentils (11%), Corn Protein meal (8%), Vegetables (carrots, greens beans, kohlrabi), Vegetable oils (Canola, Linseed), Brewer’s Yeast (5.5%) (as a source of the prebiotic MOS), Potato Protein (5%), Sweet Potato (4.5%), Quinoa (3%), Moringa oleifera (2%), Dried Pumpkin 1% (equivalent to 5% fresh pumpkin), Minerals, Apple fibre, Dried mixed herbs (Calendula officinalis – Calendula, Salvia officinalis – Sage, Trigonella foenum-graecum – Fenugreek, Anethum graveolens – Dill, Taraxacum officinale – Dandelion, Cichorium inthyvus – Chicory, Thimus mastichina – Marjoram, Foeniculum vulgare – Fennel, Silybum marianum – Milk Thistle, Camellia sinensis – Green Tea, Rosmarinum officinalis – Rosemary), Yucca schidigera, Dried Chicory Root (as a source of the prebiotics FOS and inulin), Red fruit extract (Cranberries, Blueberries), Citrus extract, Glucosamine hydrochloride, Phytodroitin (0.020%) (plant-based alternative to Chondroitin), Methyl sulfonyl methane, Lichen, Natural antioxidants, Probiotics pro-intestinal microbiota (E. faecium NCIMB 10415 20×106 CFU).

Analytical Constituents

Protein 28%
Fat Content 10%
Crude Fibre 2.5%
Inorganic Matter 7%
Calcium 1%
Phosphorous 0.8%
Omega 3 0.73%
Omega 6 3.16%

ME (NRC) 341 kcal/100G

Nutritional Additives (per kg)
Vitamin A 24,000 IU
Vitamin D3 1,650 IU
Vitamin B12 0.04mg/KG
Vitamin B1 3.5mg
Vitamin B2 11.6mg
Vitamin B6 2.3mg
Vitamin E 350mg
L-Carnitine 250mg
Taurine 1,350mg
DL-Methionine 1,900mg
Iodine (potassium iodide) 2mg
Selenium as Sodium Selenite 0.2mg
Iron (Ferrous Sulphate Monohydrate) 120mg
Copper (Cupric Sulphate Pentahydrate) 12mg
Zinc as Zinc Sulphate Monohydrate 110mg
Zinc Chelate of Amino Acids Hydrate 25mg
Manganese (Manganous sulphate monohydrate) 35mg

Technical Additives: (alfa- tocopherols)

FAQs

Yes, it can be fed to dogs 7+ and contains glucosamine and plant-based chondroitin to support stiff joints.

The pumpkin in our hypoallergenic plant-based food provides antioxidants like beta-carotene and plant-based omega-3s, which may help with skin irritation, reduce inflammation and promote a shinier, healthier coat.

Yes. HOWND Pumpkin & Quinoa is crafted to be low in fat. This makes it a safe choice for dogs requiring weight management support.

Quinoa is a naturally grain-free, gluten-free source of complex carbohydrates that provides steady, sustained energy for dogs. It’s also a complete plant protein, meaning it contains all essential amino acids needed to support muscle maintenance and overall health. Rich in fibre, iron, magnesium and antioxidants, quinoa can help support digestion and long-term vitality when included as part of a balanced diet.

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