Got An Itch? Wellness Plant Based Dog Treats (100g)
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- Soft & Chewy Texture – easy for dogs of all ages to enjoy
- Grain-Free Recipe – gentle on sensitive stomachs
- Turmeric & Shiitake Mushrooms – antioxidant-rich ingredients that support immune health
- Omega-3 & Omega-6 Fatty Acids – help support healthy skin hydration and coat condition
- Hypoallergenic & Plant-Based – suitable for dogs with meat or dairy allergies
- Hand-Baked in the UK – crafted in biomass wood-fired ovens
- Recycle with Soft Plastics – packaging recyclable at local supermarkets
Description
HOWND Got An Itch? Hypoallergenic Wellness Treats are plant-powered functional dog treats designed to support healthy skin, coat condition and immune health.
These naturally hypoallergenic treats combine powerful plant ingredients such as turmeric and shiitake mushrooms to help support dogs experiencing itchy skin or sensitive skin conditions. Each treat provides a delicious reward while delivering beneficial nutrients that help support overall wellbeing.
The recipe is 100% plant-based, gluten free and naturally hypoallergenic, making it suitable for dogs with meat or dairy allergies or dogs with sensitive digestion.
FUNCTIONAL INGREDIENTS & BENEFITS
Turmeric (Curcumin) – Turmeric contains the active compound curcumin, which has antioxidant properties and helps support healthy skin and coat condition.
Shiitake Mushrooms – Shiitake mushrooms are rich in nutrients and help support immune system function while contributing to overall wellbeing.
Chicory Root – Chicory root is a natural prebiotic fibre that helps support beneficial gut bacteria and digestive health.
Omega-3 & Omega-6 Fatty Acids – These essential fatty acids help support healthy skin hydration and coat condition, which may benefit dogs prone to dry or itchy skin.
SUITABLE FOR DOGS WITH FOOD SENSITIVITIES
These treats are designed for dogs that may struggle with:
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meat protein allergies
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dairy intolerances
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sensitive skin
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delicate digestion
The recipe contains no GMO ingredients, wheat, soya, fillers, additives, artificial colours or preservatives.
ETHICAL & SUSTAINABLE DOG TREATS
HOWND treats are proudly:
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Accredited by the Vegetarian (Vegan) Society
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Approved by PETA – Not Tested on Animals
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Recognised by the Ethical Company Organisation
Each batch is hand-baked in biomass wood-fired ovens in the UK.
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Feeding Guide
Adult Dog Daily Feeding Guide
Wellness Treats are intended as a complementary pet food for dogs. Serve as a treat or reward. Suitable for puppies from 8 weeks. Feed 1-5 treats per day depending on your dog’s size. Always ensure your dog has access to fresh clean water. Store in a cool, dry place.
Ingredients
Composition
Pea Flour, Sweet Potato Flour, Gram Flour, Vegetable Glycerine, Rapeseed Oil, Linseed, Chicory Root, Dried Carrot, Dried Apple, Turmeric (0.5%), Dried Shiitake Mushroom (0.25%), Minerals.
Analytical Constituents
| Protein | 12% |
| Fat Content | 6% |
| Crude Fibre | 3.6% |
| Inorganic Matter | 3% |
| Moisture | 18% |
| Energy Kcal/100g | 297 |
FAQs
Yes, these treats are suitable for puppies from 8 weeks old. The soft-baked texture is easy for smaller mouths to chew, and the natural antioxidants support their developing immune systems.
Yes! It’s a great way to give your dog a ‘wellness boost’ without overloading them with the calories or allergens found in traditional multi-meat treats.
Turmeric contains Curcumin, a powerful natural antioxidant. It helps neutralize free radicals that damage skin cells, promoting a lustrous, shiny coat and providing relief from the redness and irritation associated with “itchy” skin.
Yes, dogs can eat shiitake mushrooms when they are plain, cooked, and fed in moderation. Shiitake mushrooms contain beneficial nutrients like antioxidants, B vitamins, and compounds that may support immune and digestive health.
For a full guide on safety and benefits, read our blog: Can dogs eat shiitake mushrooms?

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