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25:1 Professional Keep Calm Relaxing Conditioning Shampoo 5L

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  • Professional Dog Grooming Shampoo – formulated for salons and hydrobath systems
  • 25:1 Concentrated Formula – economical for high-volume grooming
  • Calming Aromatherapy Blend – lavender and patchouli help relax nervous pets
  • Reduces Drying Time – ideal for double-coated breeds and thick coats
  • Deep Cleansing & Conditioning – removes grime while nourishing the coat
  • pH-Balanced Formula – free from alcohol, parabens, soaps and SLS
  • Multi-Pet Safe – suitable for dogs, cats and horses when rinsed thoroughly
  • Jugs are fully recyclable and made from 30% PCR (recycled materials)
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Description

HOWND Professional Keep Calm Relaxing Conditioning Shampoo is a salon-grade dog shampoo formulated to deeply cleanse, condition and help create a calm grooming experience for anxious or sensitive pets.

Designed for professional groomers and busy salons, this concentrated formula gently removes dirt and grime while helping maintain the natural oil balance of the skin and coat. Its economical 25:1 dilution ratio makes it ideal for hydrobaths, bathing systems and high-volume grooming environments.

The easy-rinse formula helps reduce drying time, making it especially suitable for double-coated breeds and thick coats. After bathing, coats are left soft, smooth and easy to brush, helping prepare the fur for finishing and scissoring.

Infused with lavender and patchouli essential oils, the shampoo helps promote a calming grooming experience for nervous pets. A complementary blend of rosemary and cedarwood oils helps refresh the coat and may help deter insects naturally. The nourishing formula contains oat kernel extract, aloe vera, argan oil and wheat protein, which help moisturise the skin, condition the coat and support a healthy glossy finish while remaining gentle on groomers’ hands.

NATURAL INGREDIENTS & BENEFITS

Lavender Essential Oil – Known for its calming aroma, helping promote relaxation during grooming.

Patchouli Essential Oil – Provides soothing properties while helping condition the coat.

Rosemary & Cedarwood Oils – Help refresh the coat and may help deter insects naturally.

Oat Kernel Extract – Supports sensitive skin and helps soothe irritation.

Aloe Vera Leaf Juice – Hydrates and calms the skin while supporting healthy coat condition.

Argan Oil – Nourishes the coat and helps restore softness and shine.

Wheat Protein – Strengthens hair fibres and improves coat structure and manageability.

SAFE & CRUELTY-FREE PROFESSIONAL PET CARE

HOWND Professional shampoos are formulated without harsh chemicals such as alcohol, parabens, soaps or dyes, making them gentle on pets and groomers’ hands.

The formula is also safe to use alongside topical flea treatments.

HOWND is proudly cruelty-free and carries the Leaping Bunny certification from Cruelty Free International, alongside PETA Cruelty Free, Vegetarian Society and Ethical Company Organisation accreditations.

Show us your before & after grooming transformations by tagging #HOWND #KeepCalmShampoo.

How to Use

Spray with warm water, and apply shampoo as required. Massage well, scrubbing any dirty patches. For best results, leave in for a couple of minutes, before rinsing off. Repeat as necessary. Use a warm cloth for the face. Rinse until the water runs clear. Caution around eyes and nostrils. If in eyes, rinse with warm water. Follow with HOWND body mist for a long-lasting fresh fragrance. Safe to use on cats and horses.

Ingredients

Aqua, Naturally Derived Cleansers, Cocamidopropyl Betaine, Polysorbate 20, Lavendula officinalis (Lavender) Oil, Patchouli Oil Pogostemon Cablin, Juniperus Mexicana (cedarwood) Oil, Parfum, Argania Spinosa Kernel Oil, Citric Acid, Lavandula Angustifolia (Lavender) Herb Oil, Hydrolysed Wheat Protein, Avena Sativa (Oat) Kernel Extract, Aloe Barbadensis Leaf Juice, Linalool.

CRUELTY FREE

PLANET FRIENDLY

NO JUNK INGREDIENTS

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