Keep Calm Plant Based Wellness Dog Treats (100g)
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- Soft & Chewy Texture – easy for dogs of all ages to enjoy
- Grain-Free Recipe – gentle on sensitive stomachs
- Lavender, Camomile & Valerian Root – calming botanical ingredients that help support relaxation
- Calming Support for Stressful Situations – ideal before bedtime, travel, vet visits or fireworks
- Hypoallergenic & Plant-Based – suitable for dogs with meat or dairy allergies
- Hand-Baked in the UK – crafted in biomass wood-fired ovens
- Recycle with Soft Plastics – packaging recyclable at local supermarkets
Description
HOWND Keep Calm Wellness Dog Treats are plant-powered functional dog treats designed to help support calm behaviour and relaxation in dogs.
These naturally hypoallergenic treats contain soothing botanical ingredients including lavender, chamomile and valerian root, which are widely known for their calming properties. They provide a delicious reward while helping support dogs during stressful situations such as vet visits, car journeys, separation, fireworks or travel.
The recipe is 100% plant-based, gluten free and naturally hypoallergenic, making it suitable for dogs with meat or dairy allergies or dogs with sensitive digestion.
FUNCTIONAL INGREDIENTS & BENEFITS
Lavender – Lavender is known for its calming aroma and soothing properties that help support relaxation in dogs.
Chamomile – Chamomile is traditionally used to help support calm behaviour and may help dogs settle during stressful situations.
Valerian Root – Valerian root is a natural botanical ingredient commonly used to help promote relaxation and calmness.
Chicory Root – Chicory root provides natural prebiotic fibre that helps support digestive health and beneficial gut bacteria.
SUITABLE FOR DOGS WITH FOOD SENSITIVITIES
These treats are designed for dogs that may struggle with:
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meat protein allergies
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dairy intolerances
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sensitive digestion
The recipe contains no GMO ingredients, wheat, soya, fillers, additives, artificial colours or preservatives.
ETHICAL & SUSTAINABLE DOG TREATS
HOWND treats are proudly:
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Accredited by the Vegetarian (Vegan) Society
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Approved by PETA – Not Tested on Animals
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Recognised by the Ethical Company Organisation
Each batch is hand-baked in biomass wood-fired ovens in the UK.
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Feeding Guide
Adult Dog Daily Feeding Guide
Wellness Treats are intended as a complementary pet food for dogs. Serve as a treat or reward. Suitable for puppies from 8 weeks. Feed 1-5 treats per day depending on your dog’s size. Always ensure your dog has access to fresh clean water. Store in a cool, dry place.
Ingredients
Composition
Pea Flour, Sweet Potato Flour, Gram Flour, Vegetable Glycerine, Rapeseed Oil, Linseed, Chicory Root, Dried Carrot, Dried Apple, Dried Parsley (0.5%), Chamomile (0.1%), Lavender (0.1%), Valerian Root (0.1%), Minerals.
Analytical Constituents
| Protein | 12% |
| Fat Content | 6% |
| Crude Fibre | 3.8% |
| Inorganic Matter | 3% |
| Moisture | 18% |
| Energy Kcal/100g | 297 |
FAQs
Yes. They are specifically formulated with L-Tryptophan, which helps the body produce serotonin (the “feel-good” hormone). Feeding these treats before you leave the house or during stressful events like thunderstorms can help manage anxious behaviors.
While every dog is different, most owners see a relaxing effect within 30 to 60 minutes. For the best results during high-stress events like fireworks, it is recommended to feed the treats about an hour before the noise starts.
Yes! Ashwagandha is a powerful adaptogenic herb that helps the body manage stress. It works by regulating the adrenal system, which can reduce panting, pacing, and whining in stressed or over-excited dogs.
Hypoallergenic dog food is designed to minimise common dietary triggers by excluding ingredients like wheat, dairy, and other frequent allergens. HOWND’s plant-based hypoallergenic recipes use carefully selected alternative protein sources and gentle, natural ingredients to support sensitive digestion and skin health.
CRUELTY FREE
PLANET FRIENDLY
