Dr Marc Abraham - 'Marc the Vet'

Dr Marc Abraham or ‘Marc the Vet’ as he is popularly referred to, veterinary surgeon, broadcaster, author, animal welfare campaigner, and long-time friend of HOWND: “One of the most important things to think about when feeding your dog is always making sure they’re receiving the correct, required nutritional balance, and extensive research has shown that it is absolutely possible for our canine companions to thrive on a meat-free diet – whether flexitarian or fully plant-based.

The team behind HOWND have a complete understanding of how to provide this high-quality nutrition, as well as having a strong ethos around animal welfare, which is why I, as a vet and animal welfare campaigner, wholeheartedly recommend their complete plant-based food for dogs. Not only will it benefit the health of the nation’s dogs, as well as helping to benefit the health of our planet, but in a world of growing popularity for plant-based alternatives, HOWND Plant Powered Superfood also provides a healthy alternative for humans finding it increasingly uncomfortable to feed dead animals to their pet animals. Furthermore, in many of the excellent charities I’ve been lucky to volunteer with around the world, every dog is usually fed on a plant-based diet, and I’ve always been impressed in seeing how well they all do.

I have known Jo personally for many years and it’s always a joy when we collaborate. Through HOWND, Jo's created a truly authentic cruelty-free brand that has consistently proven to put animal welfare above profits. HOWND’s admirable cruelty-free vegan credentials are a real testament to this inspiring commitment.”