CRUELTY FREE

PLANET FRIENDLY

NO JUNK INGREDIENTS

ETHICAL PRODUCTS FOR HAPPY HOUNDS


Why not try tomorrow's dog food, today? Maybe click for a trial pack and let your best friend decide? After all, if they are happy, we are. Right?

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IN THE BLOG

Måns Ullerstam – Kale United Founder

”We believe the pet food industry is the next frontier to be disrupted by new innovations that are healthier for the planet and pets. We are investors in HOWND because we believe that Mark and Jo are the right team to solve this.”
FEBRUARY 25, 2021

Dr Marc Abraham - veterinary surgeon, animal welfare campaigner, long-time friend of HOWND

“The team behind HOWND have a complete understanding of how to provide this high-quality nutrition, as well as having a strong ethos around animal welfare, which is why I, as a vet and animal welfare campaigner, wholeheartedly recommend their complete plant-based food for dogs.”
FEBRUARY 24, 2021

Andrew Knight - Veterinary Professor of Animal Welfare

The environmental and animal welfare impacts of animal-based pet foods are substantial, and increasingly of concern to consumers.
FEBRUARY 24, 2021