OUR MISSION
Healthy skin, healthy weight, healthy joints. Shiny coats, happy tummies and lots of energy: unleashing the power of dogs to live up to their full canine potential.
PUTTING BOTH PLANET AND PETS FIRST
We began by making the best grooming products on the market: the most ethically certified, adopted and loved by professionals. We’ve never deviated from these early principles and never will.
SUPER PRODUCTS FOR SUPER DOGS
We’re here to help dog owners keep their dogs healthy and happy by creating super products to make dogs feel and look super. Because when your best friend feels super, you do too.
AND SUPER FOOD INNOVATORS
We were the first company in the UK to create a nutritionally complete food range which is high in protein, hypoallergenic and super delicious – all powered by plants.
“For us, the connection we have with our dogs is one of the most beautiful, boundless, wondrous, whimsical and joyful things there is.”
Co-Founders, Jo Amit, Mark Hirschel
100% PLANT POWERED AND CRUELTY FREE
A world where dogs can thrive without cost to other animals or the environment is possible. We look forward to a future that’s kinder to pets and planet than it is today.
