To the end of the world & back

For ethical & sustainable dog balms




Against animal cruelty

All of our products are free from harsh chemicals such as alcohol, parabens, soap and dyes. They are also safe to use with topical flea products too. HOWND products are Leaping Bunny certified by Cruelty Free International.

The Bee’s Knees

In 2016, we embarked on a journey to create human-grade balms from ethical and sustainable sources (by human-grade we mean you can apply to your own lips and crackly knuckles and elbows too!)

Unlike seasonal balms, ours simply had to be useful all year round. They would provide sun protection in the summer; a moisturising barrier during the winter; and soothing and healing properties so they would be handy all year long.

It’s a journey that saw us research shrubs, fruit oils and natural waxes from across the globe. We’d like to share it with you.

Mark & Jo

Co-founders of HOWND

Our Ethical Journey

The tricky part came when we looked into the practices of commercial bee farms. Most balms on the market today use beeswax. However, beeswax is generally derived from commercial bee farms, which tend to be cruel to Queen bees and her little helpers (as you can gather, we love our bees!)

We were determined to source vegan ingredients that would comply with our brand’s ethos of a cruelty-free lifestyle.

We finally sourced a vegan and natural alternative to beeswax in Mexico. It’s known as Candelilla Wax (Euphorbia Antisyphillitic). It is produced from a sustainable wild shrub growing in the Chihuahuan desert – a semi-arid area in north-eastern Mexico.

Candelilla Wax

Before it’s melted into our balm formulation.

A Balm Is Born

Actually two! After more than a year of development, we launched Playful Pup Skin Nose and Paw Balm and Hemp by HOWND Skin Nose and Paw Balm with added SPF to protect, soothe and moisturise. They are 100% vegan, unscented, fast-absorbing and natural. You can use them to protect your pooch’s snout, nose, outer ears, and any exposed skin from UVA and UVB rays. And before you set off on your winter walkies, slick some on to your dog’s soft pads, which will help provide a barrier against the potentially harmful effects of ice and salted pavements.

Since we use natural botanical ingredients, you can apply HOWND wonder balms to dry, itchy or chapped skin throughout the year. They contain lashings of Organic Hemp Seed Oil from one of Europe’s leading organic hemp farms (that was an interesting journey for another time!); Calendula (this lovely natural ingredient has skin-healing and anti-inflammatory properties); Sweet Almond Oil; Shea Butter; Vitamin E & SPF (Need we say more?!)

As with all HOWND products, our balms are certified by Cruelty Free International and endorsed by the Nature Watch Foundation and The Ethical Company Organisation.

Show us your photos on social media by tagging #playfulpupbalm #hempbyhownd for a chance to feature on our product pages!



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Power Pet Brands Ltd t/a HOWND
Churchill House, Stirling Way


Tel: +44 (0)20 3004 5255
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Company Number: 08689643
VAT Number: 170299205

Copyright © 2016 Power Pet Brands Ltd. All rights reserved.

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