We are HOWND,

A CRUELTY-FREE
PLANET KIND
BRAND FOR DOGS

Since day one, when we made
our first grooming products,
we have been powered
by plants, not animals.

DRIVEN BY
ETHICS, NOT
PROFITS.

Now we are taking the same
founding principles and
applying them to what is, by
far, the worst offender in the
pet sector - food.
Making ethical shampoo
was never going to change
the world.
But dog food? now that's
something we can really

GET OUR
TEETH INTO.

Nor is it acceptable for the
pet food industry to be one of

THE HIGHEST
CONTRIBUTORS
TO CO2,
DEFORESTATION
AND FRESH
WATER USAGE.

It's now proven dogs can thrive
without cost to other animals or
the environment. Like us, they are
omnivores after all.

SO NOW
WE'RE ON
A MISSION

to radically change
the pet industy.
It won't be easy.
But with your help it
will be a lot easier

Because we passionately believe
we can and should

SERVE OUR
BEST FRIENDS
BETTER.

We have never deviated from our
principles in the development of
our products and we never will.

Why not try tomorrow's
dog food, today?
Maybe click for a trial
pack and let your best
friend decide?
After all, if they are
happy, we are. Right?

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