HOWND Scores Partnership with the World’s Greenest Football Club

We are proud to announce our partnership with the world’s greenest football club, Forest Green Rovers! 

Henry Staelens, CEO of Forest Green Rovers, said: 

“I have no doubt that football and pets will be closely ranked in terms of importance to our fans – and football fans in general.”

“So, bringing a company like HOWND into our partnership mix, who focus on pet food that is both planet-friendly and healthy, was an obvious partnership for us – we look forward to seeing it evolve over the seasons.” 

Mark Hirschel, Commercial Director & Co-Founder of HOWND, added: 

“Football may not be the first thing that comes to mind when you’re a vegan brand for dogs, but this is something uniquely special for us.”

“To have the opportunity to partner with FGR, an incredibly ‘green’ football club from top to bottom, shows how like-minded brands can work together for the better good. I couldn’t be more impressed with FGR’s sustainability measures; a 100% vegan football club, eco-friendly stadium innovations, the list goes on.”

“Our three-year partnership to be their official vegan pet food partner is an exciting achievement for HOWND and we look forward to the wealth of opportunities it will bring. Let’s just call this a ‘matchday’ made in heaven.”


HOWND creates products that help keep dogs happy and healthy for life, while encouraging others to live a planet-kind, cruelty-free lifestyle. We believe the world would be a better place if more people embraced the power of plants.

Our products are kind to our precious planet and the animals that inhabit it. That’s why dogs and their humans love HOWND.

We are convinced that dogs can thrive without compromising the welfare of other animals. Since day one, HOWND pet care has been certified by Cruelty-Free International and is accredited by The Vegetarian (Vegan) Society, PETA Cruelty-Free and The Ethical Company Organisation.