HOWND – the makers of ethical grooming products for happy hounds – got a taste of high fashion at London Fashion Week on Friday 16th September.

The company’s natural fragrances featured at the acclaimed designer Elle B Zhou’s Spring/Summer 2017 ‘Ready-To-Wear’ show at Sketch, London.

Representatives from high fashion magazines such as Marie Claire and Vogue were in attendance, with all guests receiving a gift bag including HOWND’s luxurious Peach Bum Parfum for Lady Dogs and Butch Leather Cologne for Man Dogs.

“We were delighted that clothes designer Elle B’Zhou chose HOWND products to prep her puppy Oliver for his debut on the catwalk,’ explains Jo Amit, co-founder of HOWND.

“Our groomer Martin Jakubowski from London grooming salon Just Barking prepared Oliver for the catwalk at the show’s headline sponsor; hairdresser Toni & Guy. Watching Martin groom Oliver using our Playful Pup Conditioning Shampoo and matching Body Mist was such a treat.”

“We were especially pleased when Toni & Guy posted a video to Snapchat of the models and dog being groomed at the salon – a first!”

HOWND is preparing for this year’s PATS Telford (visitors can get a 15% discount on current trade prices at stand H61) after receiving a series of ringing endorsements from some of the UK’s leading professional groomers.

The company will showcase its range of Cruelty Free certified dog grooming products, which include: HOWND Conditioning Shampoos (250ml), HOWND Body Mists (250ml), HOWND Professional Conditioning Shampoos (5L), HOWND Yup You Stink! Emergency Dog Wipes – and HOWND Natural Fragrances For Him & Her.

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